Hard Lures

The Realize, which has caught many cherry salmon, has been reborn with a new color change. Despite being the smallest model, it swims well in strong currents and also performs well in still water due

The iFish has evolved and is now available in a new model. It has become easier to use and can better control the flow. The fixed weight reduces action variation when swimming or twitching, allowing f

A specialized spoon for natural spooning, designed for catching sakura masu in the Kanto region. ### Key Features * Weight: 15g * Hook: Barb-equipped single hook * Colors:

The Realize, which has caught many sakura masu, has been reborn with a new color change. The smallest model swims well even in strong currents and has a thin body that creates a slow retrieve action,

The iFish Field Tune has arrived with limited edition EX colors! This special model features a 5cm sinking model with custom colors, perfect for this season's stream fishing. The fixed weight reduces

The long-awaited second installment of the Native series has arrived. The Native series, which has been producing dramatic results since its release, now includes the essential Awabi color.

Key F

The highly effective MIU lure now comes in a new native color. This color is carefully selected for native fields and is sure to bring great results.

Key Features

The MIU's high potential makes i

The Front Lake spoon is essential for tackling lakes and natural streams. It has been renewed with more practical colors.

Key Features

The slim body shape produces an overwhelming flight distance

The highly effective MIU lure now comes in a new native color. This color is carefully selected for native fields and is sure to bring great results.

Key Features

The MIU's high potential makes i

The Front Lake spoon now has a new 4g weight option, in addition to the existing 6.8g and 12g. This spoon is ideal for small lakes and light tackle fishing, with a fast-pitch action and a size that ap

The popular Factor series now has a new 0.9g option. Although it's smaller in size, it has excellent appeal power, attracting trout from a wide range and enticing them to bite with its wave action.

The BELL's minnow lure has excellent basic performance, swimming well in both up-cross and down-cross situations. It has three key elements: enticing, showing, and feeding. ### Action * S