About this piece
The IMA Empathy 90 is a sinking hard lure designed for sea bass fishing, featuring a unique cup that senses water flow changes and produces a variable action ranging from roll to S-shape to wobbling to zigzag with a straight retrieve. Developed under the supervision of Hamamoto Kunihiko, this fat-bodied lure is tailored to the fundamental retrieve motion, making it effective both day and night.
Key features
- 90mm length, 17g weight with a sinking type
- Diving range of 20–60cm for shallow water coverage
- Variable action adapts to low to high speed retrieves
- Equipped with #5 hooks and #3 rings
- Color pattern EM90-005 Boramatti for enhanced visibility
Best for
- Night and day sea bass fishing in rivers, estuaries, and surf zones
- Slow to fast retrieves to trigger reaction strikes
- Clear to slightly murky water conditions
